Free shipping on all bundles — save $5.99 →

Privacy Policy

Last updated: February 8, 2026

1. Introduction

Offal Goods ("we", "our", or "us"), operated by Brown Bear Developments LLC, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website (offalgoods.com) or make a purchase.

2. Information We Collect

Information You Provide

  • Contact information: Name, email address, phone number
  • Shipping information: Delivery address
  • Payment information: Processed securely by Stripe (we do not store card details)
  • Order information: Products purchased, order history

Information Collected Automatically

  • Device information: Browser type, operating system, screen resolution
  • Usage data: Pages visited, time on site, referring website, products viewed
  • Advertising data: UTM parameters and campaign attribution data from ad clicks
  • Cookies: Used for cart functionality, site optimization testing, and advertising attribution (see Section 6)

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Send order confirmations and shipping updates
  • Respond to customer service inquiries
  • Improve our website and products through A/B testing and analytics
  • Measure advertising effectiveness and optimize our marketing campaigns
  • Send promotional emails (only with your consent)
  • Comply with legal obligations

4. Information Sharing

We share your information only with the following service providers who help us operate our business:

  • Stripe: Payment processing. Stripe receives your payment information, name, and email to process transactions securely.
  • Meta (Facebook): Advertising measurement. We send purchase event data (order amount, product IDs) to Meta via the Meta Pixel (browser-side) and Conversions API (server-side) to measure ad effectiveness. This data is matched to your Meta profile using hashed identifiers. See Section 7 for opt-out information.
  • Resend: Email delivery. We use Resend to send order confirmations, shipping updates, and promotional emails. They receive your email address and order details.
  • USPS / shipping carriers: Your name and shipping address to deliver your orders.
  • Vercel: Website hosting and content delivery.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Data Security

We implement appropriate security measures to protect your personal information. All payment transactions are processed through Stripe using industry-standard encryption. However, no method of transmission over the Internet is 100% secure.

6. Cookies and Tracking Technologies

We use the following cookies and tracking technologies:

  • Cart cookies: To remember items in your shopping cart between visits.
  • UTM attribution cookies: To track which advertisement or link brought you to our site. These help us measure advertising effectiveness.
  • A/B testing cookies: To show you consistent website experiences during optimization tests. These cookies contain a randomly assigned variant identifier — no personal information.
  • Meta Pixel: A JavaScript snippet from Meta (Facebook) that tracks page views, product views, cart additions, and purchases on our site. This data is used to measure ad performance, build advertising audiences, and optimize ad delivery.

You can disable cookies in your browser settings, but this may affect your ability to use certain features of our website, including the shopping cart.

7. Meta (Facebook) Tracking and Opt-Out

We use the Meta Pixel and Meta Conversions API to measure advertising performance. The Meta Pixel collects data about your browsing behavior on our site (pages viewed, products viewed, purchases made) and sends it to Meta to help us understand which ads lead to sales. The Conversions API sends similar data from our server for more accurate measurement.

To opt out of Meta's tracking:

8. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information (subject to legal requirements)
  • Opt out of marketing communications
  • Opt out of the sale or sharing of personal information (see Section 9)

To exercise any of these rights, email us at contact@offalgoods.com. We will respond to your request within 30 days.

9. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

  • Right to Know: You may request details about the personal information we have collected about you in the past 12 months, including the categories of information, the sources, the business purposes, and the third parties with whom we shared it.
  • Right to Delete: You may request that we delete the personal information we have collected about you, subject to certain exceptions.
  • Right to Opt Out of Sale/Sharing: We share browsing and purchase data with Meta for advertising purposes, which may constitute "sharing" under the CCPA. You have the right to opt out of this sharing by emailing us or using the Meta opt-out tools described in Section 7.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To submit a CCPA request, email contact@offalgoods.com with the subject line "CCPA Request."

10. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

12. Contact Us

For questions about this Privacy Policy or your personal information, contact us at:

Brown Bear Developments LLC
Email: contact@offalgoods.com